We were lucky enough to be part of the effort to provide free dental care to unpaid carers, as part of this year’s National Carers Week.
Maven Dental Group required simultaneous, regionalised PR execution in multi-markets nationally to ensure participating Maven Dental practices were highlighted. The initiative was a huge success with over $65,000 worth of dental services provided on October 15.
Read on for more about how Maven Dental Day made an impact on the lives of those who deserve it most…
The inaugural Maven Dental Day kicked off National Carers Week – October 15 to 21 – with the provision of complimentary dental services to over 160 carers nation-wide and has been hailed a successful initiative by both carers and staff.
Living up to its mandate of ‘giving back to those who give so much’, Maven Dental Day saw a range of Maven Dental practices throw open their doors on a Sunday with teams of clinicians and staff volunteering their time in support.
General Manager of Marketing for the Maven Dental Group, Sheridan Burke, said that each practice saw many patients over the course of the day, with each treatment worth up to approximately $400.
“We knew we wanted to do something to positively impact the lives of carers but were absolutely overwhelmed by the outpouring of gratitude we received,” she said.
Over twenty-three Maven Dental Management staff were on site with at least two team members from each participating location, who delivered over $65,000 worth of dental services nationally.
Services provided on Maven Dental Day included fillings, pain relief, teeth cleaning, basic examinations and X-rays.
Dr Greg Duguid, Maven Dental Tugun practice lead clinician, said he was proud to be a part of giving back to his local community in meaningful way.
“I’m sure I speak for all of the dentists and clinicians in the Maven Dental Group in saying that oral hygiene is a critical part of good health and therefore highly important to people in a caring role, who more often than not, don’t take time out to care for themselves.”
Carer, Sonja Honbrook, has looked after her husband Peter for the past eight years who has type 1 diabetes, and was able to take up the offer of a free check-up and clean.
“Even though I was told my teeth are in pretty good shape I know that I need to not only look after Peter but I also need to look after myself and this was long overdue.”
CEO of Carers Australia, Ara Cresswell, said that the organisation had also received feedback from carers of the great value they placed on this offer.
“By staging Maven Dental Day across the country, many unpaid carers were able to benefit from free dental care. Due to both financial and time constraints carers often neglect their dental health making this a very valued contribution,” said Ms Cresswell.
“All of us at Carers Australia would like to thank Maven Dental Group for their generous contribution to National Carers Week this year as well as their staff, who made themselves available on Sunday to the benefit of unpaid carers.”
All media enquiries: emma@m10.com.au