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Breastfeeding can be a daunting and overwhelming experience for some new mothers, but Marmee Nurture Ware, a new sustainable brand, is looking to make this special bonding time more comfortable and stylish when it launches this May. 

Marmee Nurture Ware is the is the brainchild of Gold Coast mother-of-two Erin Bombell and business partner Donna Barnett, with the new Australian-designed label is launching online Sunday 7 May, just in time for Mother’s Day.

As part of their no-waste ethos, Bombell and Barnett have created handmade, 100 per cent organic cotton eye-masks, scrunchies, and baby-headbands by repurposing the off-cuts of their primary products, the Nurture Me Scarf (a breastfeeding wrap) and the Nurture Me Baby Wrap, both set to become must-haves for new mums.

The padding for the Day-Dream Me eye-cushions is also made from off-cuts and, like the entire Marmee collection, are designed to stand the test of time.

“Our eco-friendly approach helps reduce waste while still producing beautiful, high-quality and functional products,” Bombell said. 

“I was lucky enough to have an easy breastfeeding journey but a lot of people around me didn’t and we want people to know that as long as you can feed your baby – bottle or breast – and are nourishing them, you are doing a great job.

“Also, not all mums gave birth to their children; they may have adopted or have a partner who gave birth or there are those that may have gone through a journey with no success. 

“At Marmee, we believe we are all wonder women no matter what.”

The co-owners first met in 2020, amidst the global pandemic. Barnett, who at the time was looking for a new challenge, was thrilled to learn about Bombell’s proposal to establish a slow fashion label that would provide breastfeeding mothers with greater comfort in public.

Eventually, the concept expanded to include all women, not just mothers.

Barnett has a long history in fashion and design, working on brands such as Jantzen, Billabong, Champion Teamwear, Voodoo Dolls, Cheetah swimwear and Ringers Western. 

“It’s been such an exciting opportunity for me to work beside Erin, and carefully develop her idea into our totally unique Nurture Me Scarf,” she says.

“Marmee has grown organically, while exhaustively researching and testing. In the process, we also identified the need for the unique Convert Me Baby Wrap and managed to engineer all our products guaranteed they were created with zero fabric wastage, because the future of our kids’ world is important to us. 

“I’ve adored making the move toward slow, sustainable fashion and feel honoured if I’m able to slightly ease the everyday struggles of our beautiful Marmees and bubbees.”

In addition to launching online, Marmee Nurture Ware will also launch in-person on the Gold Coast at The Village Markets in Burleigh Heads from Sunday 7 May. 

The Village Markets founder Marissa Bowden says she’s thrilled to host the launch of the local brand and is even running a promotion to assist the ladies in their endeavour. 

“We are so excited to have Marmee Nurture Ware join The Village Markets family,” says Bowden.

“For 15 years, we have been passionate about supporting local creatives on their journey. 

“We’ve had so many successful brands like Peony swimwear and Kivari kickstart their labels at The Village Markets. We can’t wait to watch Marmee Nurture Ware become the next TVM success story.”

To find out more about the unique eco-friendly Marmee Nurture Ware brand head to their Instagram @Marmee_NurtureWareFacebook or their website

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