Skip links
Published on: Uncategorised


The experienced team from Zarraffa’s Coffee Cairns and Edmonton were crowned 2022 Franchisee of the Year at the specialty coffee company’s National Franchise Conference last week.

Held in the Whitsundays on Hamilton Island, Zarraffa’s recognised the top performers across the Australian-owned and operated franchise group and celebrated an incredible year.

Accepting the top gong was husband and wife powerhouse team, Jo and Paul Brierley, whose record of excellence was affirmed by their previous win of the CEO Encouragement Award back in 2019.

Zarraffa’s Coffee CEO, Marnie Sheldon, believes it is the Brierley’s clear passion and commitment to their local community and to their fellow franchisees that translates into such great results.

“It’s been an intense few years, riding the COVID waves, recruiting and keeping staff levels up, ensuring morale is maintained all while serving up millions of cups of coffee across our 70-plus stores, every single day.”

“Paul and Jo are the top of long list of deserving franchisees, who have given it ‘their all’ and come out the other side successfully.”

The Award recognises excellence in business and Jo and Paul beat out a large number of stores and top franchisee operators, proving that coffee culture is alive and well in regional areas.

“It’s a great validation of the universal love of coffee and how it is an intrinsic part of our daily ritual, served up consistently for our customers, every single day,” said Marnie. “We are on a mission to become Australia’s favourite and with operators like Jo and Paul we are well on our way, one community at a time.”

The Awards night also recognised franchisees from Western Australia, with Derrick Fu and Yinping Chen taking out the CEO Encouragement Award, while the Bankstown franchisees were awarded Rookie of the Year.

“Ash and Alisha from Bankstown have relocated their lives from Queensland to Sydney to pursue their dream of owning and running a store,” said Marnie. “Ash has worked his way up through the ranks of the head office team, starting out in our Roastery and is now kicking goals and making a life of his own – it’s incredible to watch.”

The full list of 2022 Award recipients:

Franchisee of the Year

Zarraffa’s Coffee Cairns Showground and Edmonton (Jo and Paul Brierley)

Rookie of the Year (6-18 months trading)
Zarraffa’s Coffee Bankstown (Ash D’Souza and Alisha Yates)

CEO Encouragement Award

Zarraffa’s Coffee Canning Vale (Derrick Fu and Yinping Chen)

For more information about Zarraffa’s Coffee visit