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Published on: News


M10 Collective client Edge Early Learning recently opened their 11th childcare centre in south east Queensland.

As PR agency for Edge Early Learning, M10 works closely with the marketing team to implement publicity campaigns that create brand awareness and drive enrolments to Edge’s many centres, as they continue to expand their footprint across Southeast Queensland.

Last December, M10 delivered a campaign that secured coverage and boosted enrolments in Edge’s newest childcare centre in Bilinga.

The leading childhood education group opened their Bilinga Centre last year providing locals in the southern corner of the Gold Coast with better access to childcare.

The centre is their third centre in the Gold Coast region, with Pimpama and North Pimpama accommodating families in the northern end of the coast.

Located at Airport Central, this sun-smart indoor-outdoor centre is in a highly populated area, surrounded by shops, a petrol station, cafes, tech companies, Southern Cross University, and of course, the Gold Coast Airport.

Edge Early Learning Chief Executive Officer, Annie Bryce, said the new centre is exposed to families who work near and within the precinct, as well as a high portion of mature-ages students attending the university.

“Bilinga presented a large gap in the market for childcare, especially for those parents attending university who lack access to childcare options that fit their schedules,” said Annie.

“The Bilinga centre operates extended hours to cater for parents with full time jobs and university commitments.”

The new centre has taken up a space of 1,686sqm, and features large learning spaces, a beautiful outdoor area, ample onsite parking and will provide nutritious meals, eco-friendly nappies and wipes, as well as sunscreen.

With capacity for 122 children, Edge will employ approximately 30 friendly, caring and highly qualified early childhood educators who will prepare them for school with a program that is educational, engaging and fun.

Edge Early Learning now have 11 centres across South-East Queensland, including two locations in Pimpama and one in Bilinga, six in Brisbane in South Brisbane, Milton, Tarragindi, Strathpine and dual sites in West End, and three centres on the Sunshine Coast – one in Aroona and two locations in Peregian.

For more information, visit their website

For all media enquiries, please contact Christie Bemportato – 0433 977 011 |